Attending conferences is one of the best ways to stay current in the ever-changing marketing industry. These large-scale events serve as platforms for thought leaders and other marketing professionals to connect and exchange ideas. While yes, that can be done online — virtual networking is second nature to marketers — but live, real-world interaction has staying power.
Conferences are also a great opportunity to learn from the experience and insight of top executives and speakers. The investment pays off in the form of valuable knowledge that you can then pass on to your clients and followers.
Determining which conference is right for you will depend on what you hope to get out of your experience, so do your research. Many conferences cater to a specific marketing niche. You may prefer something intimate, or you might be drawn to a dynamic celebrity speaker. Budget and availability are also important considerations.
Whatever you’re looking for, you’ll find it in this collection of the year’s best Texas marketing conferences.
*Organized by date.
March 4-7, 2019
Learn the ins and outs of direct-to-consumer marketing from more than 40 leading marketers, then hash it out in open roundtable discussions. There’s no fluff or filler here — all the content is practical and valuable. Attendees include brands like Aflac, Curology, Freshly and GM. Use the refreshment and activity breaks to mingle with experts over drinks.
March 10, 2019
The expert panels at this free one-day event for creative businesswomen tackle topics like entrepreneurship, being a woman in tech, content creation and brand establishment. Hone your skills at the marketing masterclass or check out the entertainment while you enjoy tons of delicious food and shop the pop-ups.
March 8-17, 2019
Part conference and part festival, SXSW is one of the biggest gatherings of creative professionals in the world. Each day is packed with live music and performances, visionary speakers from all over and amazing art. You’re sure to leave inspired.
March 27-29, 2019
Held at a Hill Country resort, this three-day optimization and experimentation conference has the perfect balance of work and play. Learn about conversion optimization, online experimentation, digital psychology and analytics from world-class experts — no sales pitches or sponsored speakers — then dance the night away. Wrap up with an optional day of kayaking and drinks.
April 18, 2019
This content-driven event features interactive discussion panels, a Q&A with more than 50 speakers and a keynote address from Mary Kay CMO Sheryl Adkins-Green. Meet like-minded marketing professionals during the dedicated networking time and enjoy meals and a cocktail party.
May 29-31, 2019
Pick the brains of hundreds of senior leaders from top agencies and brands at this unique three-day event. Panels and content include frank discussions of the challenges programmatic marketers face in today’s industry.
Austin: June 4-5, 2019
Dallas: December 3-4, 2019
The Digital Summit is a two-day whirlwind of big-name speakers, workshops and sessions on everything from digital marketing strategies and content to email, search and design. There’s something for everyone. (The open bar is nice, too.)
June 5-6, 2019
With presentations and expert panels led by a diverse group of digital marketing and sales professionals and info sessions on building traffic, expanding brand awareness, improving customer service and the latest digital tools, Digimarcon is designed to equip you for digital marketing success. The agenda includes plenty of opportunities to build your professional network.
Sept. 18-20, 2019
Fort Worth, TX
Learn from and connect with graphic and UX designers, illustrators and makers from around the globe at this three-day creative conference. You’ll leave with new resources, ideas and know-how. Speakers include digital artist and Signalnoise Studio founder James White, creative director and Pandr Design Co. founder Phoebe Cornog and many more.
November 5-6, 2019
“Search is just the start” as digital marketing experts share their knowledge on key tactics and industry insights. Presented by the DFW Search Engine Marketing Association, this two-day gathering is crammed with keynotes and breakout sessions, with food trucks and parties for good measure.
November 5-7, 2019
SmartSocial Summit is a can’t-miss event for social media marketers. Deep-dive into customer engagement, content strategy and more at mainstage talks and breakout sessions, and enjoy some BBQ with more than 700 social media and marketing leaders and brand representatives.
These conferences aren’t in Texas, but they’re too good not to mention. Save your airline miles for these special events.
March 26-28, 2019
Las Vegas, NV
This Vegas-worthy extravaganza is completely customizable — choose from hundreds of labs and breakout sessions across ten content tracks (including Advertising, Content & Experience Management and Email & Marketing). Past keynote speakers have included Shantanu Narayen (CEO of Adobe), Satya Nadella (CEO of Microsoft), Drew Brees and Reese Witherspoon.
July 15-17, 2019
Moz is a single-track conference, so you won’t miss any of the exceptional presentations on topics such as SEO, analytics, content marketing and more. Each day wraps up with an exciting evening networking event.
September 3-6, 2019
Join 24,000+ fellow attendees for tons of information-packed breakout sessions, happy hours, food and first-rate entertainment. This year’s speakers haven’t been announced yet, but with previous mainstage speakers such as Michelle Obama, John Cena, Beth Comstock and Shonda Rhimes, expect them to be good.
September 3-6, 2019
Content marketing’s best and brightest will gather to lead more than 120 sessions and workshops covering storytelling, ROI, demand generation, AI and more. It’s a massive event full of networking opportunities that will change the way you approach content marketing strategy.
If you’ve never attended a marketing conference before, make time for one this year. Not only can the things you’ll learn there be exactly what you need to take your marketing game to the next level, but it can also be really, really fun.