Word Around Town

Our Blog

Word Around Town

Our Blog

October 29, 2019

Market Segmentation: Understanding Your Current and Future Customers

What is Marketing Segmentation? Simply put, it’s grouping your customers into subsets that you can then reach more precisely and effectively. Depending on your […]
September 3, 2019

Inbound Marketing: 6 Steps for Success

Thanks to benefits like increased brand awareness and higher-quality leads, inbound marketing — attracting customers with highly desirable content instead of bombarding them with […]
July 30, 2019

The Benefits of Inbound Marketing

Unlike intrusive marketing methods that solicit potential customers without their consent, inbound marketing seeks to attract people by offering them something valuable — usually […]
June 6, 2019

How the Rise of Mobile has Changed Digital Marketing

Introduced mainly for use in cars, the first cell phones bore small resemblance to today’s ubiquitous “smart” devices. Even when Blackberry released the first […]
April 2, 2019

Why Video Should be Part of Your Marketing Strategy

Consumers don’t just enjoy video — they expect it. It’s by far the preferred way to consume content on almost every platform. Video also […]