Word Around Town

Our Blog

Word Around Town

Our Blog

October 29, 2019

Market Segmentation: Understanding Your Current and Future Customers

What is Marketing Segmentation? Simply put, it’s grouping your customers into subsets that you can then reach more precisely and effectively. Depending on your […]
October 8, 2019

Employee Spotlight: Colin Hayes

Employee Spotlight is a blog series that takes a look at the hard-working people who drive success for our partners. Belo + Company has […]
September 17, 2019

Connect with Your Customers by Personalizing Your Content

In this high-paced, content-heavy world, there’s something to be said for personal connection. Sure, we have our social media and our many news outlets, […]
September 3, 2019

Inbound Marketing: 6 Steps for Success

Thanks to benefits like increased brand awareness and higher-quality leads, inbound marketing — attracting customers with highly desirable content instead of bombarding them with […]
August 27, 2019

The 7 Elements of Every Successful Content Marketing Strategy

Good content marketing can be the key to brand success. In order to see the best results, however, you need a good strategy. There […]
August 20, 2019

Anatomy of a Landing Page

Best Practices for Creating a Landing Page that Converts First impressions matter, and the front page of your website will shape the way many […]
August 13, 2019

Augmented Reality and the Future of Marketing

While we may not operate flying cars or have the ability to teleport, don’t be fooled — the future is here. Augmented reality (AR), […]
August 6, 2019

Incorporating PR into Your Inbound Strategy

Inbound PR isn’t new, but there’s still a need for defining what it is or what it does exactly. You’ve probably heard of Public […]
July 30, 2019

The Benefits of Inbound Marketing

Unlike intrusive marketing methods that solicit potential customers without their consent, inbound marketing seeks to attract people by offering them something valuable — usually […]