Word Around Town

Our Blog

Word Around Town

Our Blog

July 24, 2019

Do You Know Your Customers? Identify Your Buyers for Human-Centered Marketing

You know that it’s vital to truly connect with your customers in order to understand their needs so you can meet and exceed them. […]
July 24, 2019

Creating a Customer Journey Map: 5 Essential Components To Get You Started

Understanding your customers is a key component of any company’s inbound marketing strategy. By having a grasp on your target customers’ shopping patterns, wants, […]
July 16, 2019

Inbound Marketing Guide: How to Get New Customers to Come to You

When you think of marketing, what’s the first thing that comes to mind? It might be commercials that you wish you could fast forward […]
July 16, 2019

Producing Engaging Content for Each Stage of the Marketing Funnel

The right piece of web content can pique a prospect’s interest and convert them into a paying customer. It can boost your search engine […]
July 16, 2019

Creating a Killer Content Pillar Strategy

Ask a content marketing expert what they see for the future of their field, and they will probably at least mention topic clusters or […]
July 16, 2019

Effective Ways to Build A Customer Persona

You might call it a “customer persona,” a “buyer persona” or even a “marketing persona.” Regardless of which name you prefer, there’s no doubt […]
June 6, 2019

How the Rise of Mobile has Changed Digital Marketing

Introduced mainly for use in cars, the first cell phones bore small resemblance to today’s ubiquitous “smart” devices. Even when Blackberry released the first […]
May 22, 2019

Building an Effective SEO Content Strategy

Search Engine Optimization has evolved. Forget trying to game the system — as the way people perform search queries evolves and more complex questions […]