Word Around Town

Our Blog

Word Around Town

Our Blog

July 16, 2019

Creating a Killer Content Pillar Strategy

Ask a content marketing expert what they see for the future of their field, and they will probably at least mention topic clusters or […]
July 16, 2019

Effective Ways to Build A Customer Persona

You might call it a “customer persona,” a “buyer persona” or even a “marketing persona.” Regardless of which name you prefer, there’s no doubt […]
June 6, 2019

How the Rise of Mobile has Changed Digital Marketing

Introduced mainly for use in cars, the first cell phones bore small resemblance to today’s ubiquitous “smart” devices. Even when Blackberry released the first […]
May 22, 2019

Building an Effective SEO Content Strategy

Search Engine Optimization has evolved. Forget trying to game the system — as the way people perform search queries evolves and more complex questions […]
May 14, 2019

Why Your Site Needs CRO

The importance of optimizing websites for search engines is a given, but optimizing for conversion rates is often an afterthought, if it’s considered at […]
May 1, 2019

How Different Generations Interact with Content

To reach your audience, you must first understand them. Each generation interacts with content online differently, and if brands want to connect with audiences […]
April 24, 2019

Our Advice to College Students Looking to Break into the Marketing Industry

It’s always exciting to see promising new talent enter the marketing field. Belo + Company recently had the pleasure of hosting a group of […]
April 16, 2019
Map of Game of Thrones - Marketing

Marketing Lessons Learned from Game of Thrones [Infographic]

    The shrewd marketer can find real-world applications in all kinds of content, including HBO’s record-smashing hit show Game of Thrones. Is this […]