Word Around Town

Our Blog

Word Around Town

Our Blog

September 11, 2018

Data Drives Strategy: Why Analytics Should Be the Foundation of Your Digital Marketing Efforts

Data is the backbone of every successful business. It enables a business to make decisions based on facts rather than by gut feeling. While […]
July 31, 2017

The Steps to Creating a Top Customer Profile Via Google Analytics

If you are looking to create a profile of who your top customers are, Google Analytics can provide a wealth of knowledge. For the […]
July 3, 2017

The New Top Paths to Conversion Report

The New Top Paths to Conversion Report Great news for GA360 clients, you now have the option to create a Top Paths to Conversion […]
June 5, 2017

GA360: The New Data-Driven Attribution Model Explorer

GA360: The New Data-Driven Attribution Model Explorer [/et_pb_text][et_pb_text admin_label=”Text”] Recently, Google released a new Google Analytics 360 beta report called Model Explorer, which I […]
June 1, 2017

How to Get Upper Management to Approve Digital Marketing Dollars

How to Get Upper Management to Approve Digital Marketing Dollars When it comes to traditional versus digital marketing, there is a common disconnect between […]
May 3, 2017

How to Create a Regex in Google Analytics

How to Create a Regex in Google Analytics Regex, aka Regular Expression, is a function you can use in Google Analytics to create advanced […]
May 1, 2017

Make Google Analytics More Useful with BigQuery

Make Google Analytics More Useful with BigQuery For GA360 clients, Google automatically sends Google Analytics data to BigQuery after a quick setup is done […]
February 27, 2017

Save Time with Shortcuts in Google Analytics

Save Time with Shortcuts in Google Analytics [/et_pb_text][et_pb_text admin_label=”Text”] We’re big fans of report shortcuts. Shortcuts remember your settings so you don’t have to […]
January 9, 2017

What You Can Learn from Google Analytics Training

Adding Google Analytics funnel settings. Evaluating the pages that draw the greatest number of website visitors. Learning what page created the most opportunity for […]
//]]>