Word Around Town

Our Blog

Word Around Town

Our Blog

May 15, 2017

Optimizely’s New Platform: Optimizely X

Optimizely’s New Platform: Optimizely X Optimizely, one of the leading A/B testing platforms, made a recent upgrade to their Classic platform which they dubbed […]
March 20, 2017

Conversion Optimization Best Practices for Healthcare Websites

Conversion Optimization Best Practices for Healthcare Websites What is CRO? Conversion Rate Optimization is the practice of making strategic website changes to improve user […]
February 6, 2017

Why Your #1 Digital Marketing Resolution Should Be CRO

The average eCommerce conversion rate is 2%, but what if it increased to 4% or even 6%? That would double or even triple the […]
July 18, 2016

Testing for Success: Impact of CRO on Engagement

Does CRO really work? Have you ever wondered if your website could help you acquire more customers? Have you ever been curious to see […]
February 22, 2016

7 Deadly Sins of Conversion Rate Optimization

Conversion rate optimization is still shrouded in mystery for many. Having the ability to influence website visitors comes with great responsibility. You should avoid these 7 common pitfalls.
February 22, 2016

7 Deadly Sins of Conversion Rate Optimization

Conversion rate optimization is an emergent craft that endeavors to improve the experience and increase response rates of website visitors. Dwelling, as it does, […]
June 15, 2015

Opticon 2015: A Party You Don’t Want To Miss

Get ready for Opticon! The annual conference hosted by Optimizely, the world’s #1 A|B testing platform, is the place for anyone serious about website […]
May 25, 2015

The Case for CRO

What is CRO? Conversion Rate Optimization (CRO) is the art and science of testing your website content to optimize it so more traffic turns […]
May 11, 2015

Battle of the Build: Website Redesign vs CRO

When was the last time your website was updated? Website redesign completely overhauls your website while conversion rate optimization, or CRO, constantly improves website performance by […]
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