Word Around Town

Our Blog

Word Around Town

Our Blog

July 11, 2017

3 Ways to Combine Paid Search and Display Advertising

3 Ways to Combine Paid Search and Display Advertising Trying to decide between paid search and display advertising? A word of advice: Don’t put […]
September 5, 2016

How to Choose a Premier Google Partner Agency

Working with a Google Premier Partner agency has many perks. Here’s how you can find the right Google approved agency for your brand.
May 29, 2015

Retailers Rejoice: Google Product Listing Ads On YouTube Soon

Just last week, Google announced a new YouTube advertising offering: TrueView for shopping. Translation: Google product listing ads can now be seen on YouTube […]
December 19, 2013

Benefits of Using Similar Audience to Expand Your Reach on Google Display Network

Can Similar Audiences Help Expand Your Reach on the Google Display Network? Yes! If you know anything about display advertising, you know that how […]
August 28, 2013

Tis the Season for eCommerce Updates: Is Your Business Ready?

As holiday shopping increases each year (in 2012 almost $580 billion was spent during the holiday season), consumers are becoming more tech savvy and […]
April 9, 2013

Bridging the Gap between Search & Display

Harvard Business School recently published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising. A couple points that I […]
February 7, 2013

Weekly Tip: Organizing Custom Reports

If you find yourself using custom reports on a regular basis, you might notice your list of reports quickly getting long and unruly after […]
May 17, 2010

Behavioral Targeting Misses Mark

To Target or Not to Target Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that […]