Word Around Town

Our Blog

Word Around Town

Our Blog

December 14, 2017

Reaching Today’s Auto Consumer Online

Influencing car purchasing decisions Google has identified five micro-moments along the auto buyer’s path to purchase where consumers are using their mobile device to […]
April 17, 2017

5 Tactics Marketers Use to Understand their Customers

5 Tactics Marketers Use to Understand their Customers The more you know about your customers, the better you can market to them. Standard practice […]
September 5, 2016

How to Choose a Premier Google Partner Agency

Working with a Google Premier Partner agency has many perks. Here’s how you can find the right Google approved agency for your brand.
November 23, 2015

Winning Strategies for YouTube Remarketing

Your audience is on YouTube. Shouldn’t you be there too? YouTube is the second largest search engine, with Google being the first. Are you using YouTube to […]
March 30, 2015

5 Reasons Remarketing is Right for You

You’ve heard the phrase ‘out of sight, out of mind’ before, right? Remarketing is a strategy to turn that inside out, a way to […]
June 18, 2014

Dynamic Remarketing 101

Recently, we teamed up with our partners at Google to present our webinar: Dynamic Remarketing 101. As an eCommerce merchant, if your business isn’t […]
December 19, 2013

Benefits of Using Similar Audience to Expand Your Reach on Google Display Network

Can Similar Audiences Help Expand Your Reach on the Google Display Network? Yes! If you know anything about display advertising, you know that how […]
November 6, 2013

Dynamic Retargeting: Display Advertising Designed to Convert

Reach an interested audience with remarketing A dynamic retargeting campaign is a display advertising campaign in which the audience is people who have already […]
September 28, 2012

The Google Display Network Playbook

Have you heard a lot about the Google Display Network for remarketing and retargeting strategies? The answer is probably yes, but most people still […]