Acquire and Convert

PPC Search Ads


Request a FREE Consultation
Acquire and Convert

PPC Search Ads


Request a FREE Consultation

There’s no more important advertising dollar in your marketing plan.


Acquire More Customers

Drive More traffic to your website


When consumers have a problem, they turn to search engines for a solution. That means your prospective customers are looking for you, and whether they know it or not. If you’re not there to answer, however, they’ll find your competitors instead. In the increasingly cutthroat world of SEO, paid search allows your company to get in front of more potential customers. Simply put, search ads populated with the right keywords secure you a top spot you in the rankings for queries that matter to your business.

 

There’s no more important advertising dollar in your marketing plan.


Acquire More Customers

Drive More traffic to your website


When consumers have a problem, they turn to search engines for a solution. That means your prospective customers are looking for you, and whether they know it or not. If you’re not there to answer, however, they’ll find your competitors instead. In the increasingly cutthroat world of SEO, paid search allows your company to get in front of more potential customers. Simply put, search ads populated with the right keywords secure you a top spot you in the rankings for queries that matter to your business.

How PPC Will
Help You Grow


While paid search can seem like a snap to set up, success requires expert operators who know how to monitor, tweak and optimize your campaigns on a nearly daily basis. The PPC team at Belo + Company understands that the best paid search campaigns are aligned with a business's goals and utilize testing to maximize ROI. Need more traffic, sales, or leads? Our PPC campaigns are strategically built both to stay within budget and to help you achieve your KPIs.

Ecommerce Focused Shopping Campaigns


If you're a retailer, you can use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads. Shopping ads are rich with product content and provide the critical information online shoppers need to make informed purchase decisions. Employing this method results in more qualified leads and shortens the path to purchase by sending shoppers directly to the product page on your site. Shopping ads also provide a broader presence for your brand, as more than one of your product ads can be shown at a time for each search.

Lead-Driven Search Campaigns


One of the most efficient channels for running lead generation campaigns and filling your sales pipeline with qualified customers is paid search. Paid search lead generation campaigns allow you to target specific audiences with the right message at the right time and lead these shoppers into a conversion funnel that’s been optimized to drive conversion using tools as diverse as form fills, gated content downloads or phone calls — whatever makes sense for your business.

Profit-Driven PPC Campaigns


Instead of micromanaging every marketing campaign and trying to drum up underperforming products, companies with vision focus above all on gross profit — revenue minus the cost of goods sold. No matter how good any of your other numbers may be, if they don’t translate to profitability, your company isn’t likely to survive (or thrive) long-term. When all is said and done, gross profit is what you really have to show for all your marketing efforts. Paid search campaigns are founded on a deep understanding of profit per product or sale type. Equipped with those insights, our team of PPC specialists will then optimize the campaign to produce the highest profit yield for your brand.

Local Marketing PPC Campaigns


Paid search campaigns are custom built for brick and mortar locations, capturing nearby customers who are ready to take action. Using a combination of clickable phone numbers and unique ad extensions, our PPC partners see great success in driving more foot traffic to their businesses. We use leading technology to track calls to your physical locations so you can see for yourself the quality of conversions your paid search campaigns are producing.

Key Figures


$55 Billion

Annual paid search marketing spending is projected to grow to over $55 billion by 2020.
40%

The top three ad spots take over a 40-percent share of all the clicks from a search.

50%

Internet traffic funneled through pay-per-click advertisements bring approximately 50% more lead conversions than organic web traffic.
 

Why Choose Us?


In-depth Research

We achieve results because our research allows us to understand the search intent of your brand’s prospective customers. This focus, paired with our vast and nimble toolset, allows us to acquire more quality traffic to your site.


Optimization and Testing

We drive results by relentlessly optimizing and testing your PPC campaigns. This means achieving a healthy mixture of broad match, exact match and phrase match keywords to make the most of your ad spend and reach the largest audience possible.


Comprehensive Marketing Strategy

Many agencies are happy to run ads for you even if your conversion rate isn’t worth it. As marketers, we take a holistic view and build a strategy that pairs paid search with detailed testing and landing pages so that more users who click your ads become customers.

Key Figures


$55 Billion

Annual paid search marketing spending is projected to grow to over $55 billion by 2020.
40%

The top three ad spots take over a 40-percent share of all the clicks from a search.

50%

Internet traffic funneled through pay-per-click advertisements bring approximately 50% more lead conversions than organic web traffic.

Why Choose Us?


In-depth Research

We achieve results because our research allows us to understand the search intent of your brand’s prospective customers. This focus, paired with our vast and nimble toolset, allows us to acquire more quality traffic to your site.


Optimization and Testing

We drive results by relentlessly optimizing and testing your PPC campaigns. This means achieving a healthy mixture of broad match, exact match and phrase match keywords to make the most of your ad spend and reach the largest audience possible.


Comprehensive Marketing Strategy

Many agencies are happy to run ads for you even if your conversion rate isn’t worth it. As marketers, we take a holistic view and build a strategy that pairs paid search with detailed testing and landing pages so that more users who click your ads become customers.
 

Success Stories

 

Ready for the Next Step?

Reach out and a Belo + Company team member will contact you to learn more about your business goals and show you how, together, we can achieve success.