Segment, Engage, Convert

Paid Social


Request a FREE Consultation
Segment, Engage, Convert

Paid Social


Request a FREE Consultation

Segment.

Engage.

Convert.


Get in Touch

Acquire New Customers with Targeted Paid Social Campaigns


Every month, two billion people use social media every month with the expectation that they will have a personalized experience that offers a nearly perfect reflection of their interests and values. No matter the demographics and psychographics that define your audience, you can find them on Facebook, Facebook Messenger, LinkedIn, Instagram, Twitter, and Pinterest, among other platforms. Consequently, advertising on these networks offers brands incredibly granular targeting based on thousands of data points. Social media does a superb job of ensuring that your ads are only served to those people who are actually likely to be interested in your product or service and willing to become a customer.

 

Segment.

Engage.

Convert.


Get in Touch

Acquire New Customers with Targeted Paid Social Campaigns


Every month, two billion people use social media every month with the expectation that they will have a personalized experience that offers a nearly perfect reflection of their interests and values. No matter the demographics and psychographics that define your audience, you can find them on Facebook, Facebook Messenger, LinkedIn, Instagram, Twitter, and Pinterest, among other platforms. Consequently, advertising on these networks offers brands incredibly granular targeting based on thousands of data points. Social media does a superb job of ensuring that your ads are only served to those people who are actually likely to be interested in your product or service and willing to become a customer.

How Paid Social Will
Help You Grow


The recipe for successful social media marketing is as simple as its outcome is powerful: Highly intelligent targeting paired with beautiful and engaging content means more customers for your brand. But mastering this recipe is a whole other matter. The reality is that social pages and posts from brands are throttled by the big networks. To efficiently reach your current audience and extend that reach to future customers, utilizing paid social is the answer. Luckily, the targeting features make it among the highest converting acquisition source in a marketer’s arsenal. Belo + Company is a data-centric agency and we treat paid social no differently. To reach the ideal audience and to avoid ad fatigue, we constantly rotate and test multiple ad formats and variations to accomplish outstanding results and deliver exceptional ROI on your campaigns.

Lookalike Audience Targeting


Your next customer shares similarities with your current customer. Using your segmented customer data, we can determine exactly who your target audience should be. Our team of paid social experts then target these users at every stage of the marketing funnel, delivering the right messaging to your potential customers at the right time. This method leads to more sales or leads for your specific business type.

Dynamic Retargeting


Conversion rates are higher among those individuals who have already visited your website. Utilizing dynamic retargeting makes it possible to deliver messaging and ad content that is directly influenced by those pages have already recorded a user interaction. Relevant ads increase conversions and save you money. Don’t miss out on an opportunity to win more business and sales by staying top-of-mind for those people who have already shown an interest in what you have to offer.

Paid Social for B2B


It’s no surprise that LinkedIn is king for B2B advertising. LinkedIn offers a unique product set, from standard in-feed ads to targeted InMail messages perfectly designed for making a personal appeal and cutting through the clutter. Our team crafts an advertising approach that takes your business type and goals into account. This unique paid social advertising strategy will result in more leads and appointments for your sales team.

Paid Social for Ecommerce


Paid social retargeting for users who have abandoned a shopping cart or visited a product page is a no-brainer for Ecommerce brands. The real skill is in creating non-invasive and engaging social advertising that will entice that customer back to the checkout screen. A tracking pixel is placed on the customer’s website, which identifies which traffic is converting —and which traffic is not. The visitor’s browsing history is stored at an individual level, allowing us to dynamically retarget each one with relevant ads to bring them back and convert them once and for all, thereby generating a higher sales volumes and return on your marketing investment.

Key Figures

80%

80% of Instagram users follow a business.

76%

76% of US consumers have made a purchase after seeing a brand’s social post.

$34 Billion

Experts project that annual paid social ad spending will grow to over $34 billion by 2020.
 

Why Choose Us?


Network Agnostic

We choose the best platform for your business goals. This starts by understanding who your customer is and which platforms they prefer.


Award-Winning Creative Innovation

Our in-house content studio works with you to create thumb-stopping content that both delights and engages your future customers.


Account & Performance Transparency

Spending on a new social platform can be scary. Our team works closely with you to demonstrate performance and efficiently manage your budget.

Key Figures

80%

80% of Instagram users follow a business.

76%

76% of US consumers have made a purchase after seeing a brand’s social post.

$34 Billion

Experts project that annual paid social ad spending will grow to over $34 billion by 2020.

Why Choose Us?


Network Agnostic

We choose the best platform for your business goals. This starts by understanding who your customer is and which platforms they prefer.


Award-Winning Creative Innovation

Our in-house content studio works with you to create thumb-stopping content that both delights and engages your future customers.


Account & Performance Transparency

Spending on a new social platform can be scary. Our team works closely with you to demonstrate performance and efficiently manage your budget.
 

Success Stories

 

Ready for the Next Step?

Reach out and a Belo + Company team member will contact you to learn more about your business goals and show you how, together, we can achieve success.
//]]>