Content is the New Advertising

Sponsored Content


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Content is the New Advertising

Sponsored Content


Request a FREE Consultation

Extend your content by partnering with trusted publishers and reaching their unique audiences.


Get in Touch

Increase Brand Awareness with Native


Don’t let your blog post die a sad lonely death. In our content-forward marketing world, to create content is to win the battle ― not the war. You need to wage a campaign to get eyeballs on your amazing content. If you’ve seen diminishing returns in driving traffic to your blog, it’s time to change tactics. Take your content where your prospective customers are already reading and interacting with the kind of stories you’re telling. By marrying traditional editorial best practices with your content strategy, sponsored content can help deliver exceptional ROI for your brand.

 

Extend your content by partnering with trusted publishers and reaching their unique audiences.


Get in Touch

Increase Brand Awareness with Native


Don’t let your blog post die a sad lonely death. In our content-forward marketing world, to create content is to win the battle ― not the war. You need to wage a campaign to get eyeballs on your amazing content. If you’ve seen diminishing returns in driving traffic to your blog, it’s time to change tactics. Take your content where your prospective customers are already reading and interacting with the kind of stories you’re telling. By marrying traditional editorial best practices with your content strategy, sponsored content can help deliver exceptional ROI for your brand.

How Branded Content Will Help You Grow


Branded content is a top-of-funnel strategy which delivers content to your future customers with the dual aims of increasing brand awareness and boosting purchase intent. From a prospect’s perspective, branded content is organic, authentic and non-intrusive. It is not advertising in the traditional sense. Rather, it positions your brand as a thought leader in your space, offering information of value and service to your target audiences. As always, data drives our branded content strategy. Our monthly reporting doesn’t just tell the story of your campaign. It also provides key learnings about your audience, their engagement and how to build momentum via future campaigns.

Native Advertising


Sponsored content reaches 201 million unique individuals via the editorial feeds of premium publishers. These native advertisements are display units that match the look and feel of the publisher’s site. They make for a seamless user experience, leveraging the surprise and delight that audiences already expect to receive from their favorite publishers. By linking strategically crafted display to high-quality creative, Belo + Company can boost engagement and performance by as much as 5x what’s offered by traditional forms of advertising. Our team not only creates your branded content but also utilize innovative tools and platforms to optimize its distribution. We place sponsored content contextually alongside other quality journalism that has relevance to your brand, industry, or offerings. Doing so drives brand lift and connects you with a wider audience that might otherwise fall outside the scope of your other programmatic marketing efforts. As an engagement strategy, native advertising leverages rich media, potentially increasing conversions by as much as 60% over standard content types.

Key Figures

93%

93% of online experiences begin with a search engine query.

81%

81% of users perform organic research before making a large purchase.

72%

72% of marketers say relevant content creation is the single most effective SEO tactic.
 

Why Choose Us?


In-House Content Studio

When it comes to sponsored content, Belo + Company can do something few other agencies can. We offer our partners an in-house team of brand journalists, subject matter experts and accomplished writers who know how to craft best-in-class content for your brand.


Owned + Operated Platforms

Our owned and operated channels reach 271,900 daily subscribers, not to mention over 1 million casual users who live, work, and shop in a top-five media market. The buyer personas that define this audience are also highly desirable. Our readers are savvy, enthusiastic, invested in the success of their communities and neighbors, and hungry for the kinds of new experiences your brand has to offer.


175+ Years in Publishing

Best-in-class editorial content is in our company’s DNA. Just review The Dallas Morning News’ accolades. Our journalistic roots are deep, and they feed the quality and authenticity you’ll encounter in every piece of sponsored content we create.

Key Figures

93%

93% of online experiences begin with a search engine query.

81%

81% of users perform organic research before making a large purchase.

72%

72% of marketers say relevant content creation is the single most effective SEO tactic.

Why Choose Us?


In-House Content Studio

When it comes to sponsored content, Belo + Company can something few other agencies can. We offer our partners an in-house team of brand journalists, subject matter experts and accomplished writers who know how to craft best-in-class content for your brand.


Owned + Operated Platforms

Our owned and operated channels reach 271,900 daily subscribers, not to mention over 1 million casual users who live, work, and shop in a top-five media market. The buyer personas that define this audience are also highly desirable. Our readers are savvy, enthusiastic, invested in the success of their communities and neighbors, and hungry for the kinds of new experiences your brand has to offer.


175+ Years in Publishing

Best-in-class editorial content is in our company’s DNA. Just review The Dallas Morning News’ accolades. Our journalistic roots are deep, and they feed the quality and authenticity you’ll encounter in every piece of sponsored content we create.
 

Success Stories

 

Ready for the Next Step?

Reach out and a Belo + Company team member will contact you to learn more about your business goals and show you how, together, we can achieve success.