Paid Search Marketing

Home Builder

Building a winning PPC plan


A leading national home builder and long time customer approached our experts to refine their online advertising strategy just as the home building industry was positioned to erupt with both consumer demand and fierce competition.

Our SEM/SEO specialists worked closely with the clients’ internal teams to establish objectives, choose search keywords that matched those objectives, wrote ads that produced clicks and engineered a website that converts their traffic into customers.

In a constantly shifting, highly competitive industry landscape, we helped this home builder increase ad click-through rates when costs were escalating. Constant evaluation led to improved insights and better targeting, and after two years, conversion rates have continued to grow.

Building a winning PPC plan


A leading national home builder and long time customer approached our experts to refine their online advertising strategy just as the home building industry was positioned to erupt with both consumer demand and fierce competition.
Our SEM/SEO specialists worked closely with the clients’ internal teams to establish objectives, choose search keywords that matched those objectives, wrote ads that produced clicks and engineered a website that converts their traffic into customers.
In a constantly shifting, highly competitive industry landscape, we helped this home builder increase ad click-through rates when costs were escalating. Constant evaluation led to improved insights and better targeting, and after two years, conversion rates have continued to grow.
 

Our Results

110%

increase in click-through rates

25%

increase in goal conversions
 

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Want to read the whole story?


Fill out this short form and we'll email you the full study, along with success stories of some of our other clients.

Related Success Stories

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