Paid Search Marketing
increase in click-through rates
increase in goal conversions
Building a winning PPC plan
A leading national home builder and long time customer approached our experts to refine their online advertising strategy just as the home building industry was positioned to erupt with both consumer demand and fierce competition.
Our SEM/SEO specialists worked closely with the clients’ internal teams to establish objectives, choose search keywords that matched those objectives, wrote ads that produced clicks and engineered a website that converts their traffic into customers.
In a constantly shifting, highly competitive industry landscape, we helped this home builder increase ad click-through rates when costs were escalating. Constant evaluation led to improved insights and better targeting, and after two years, conversion rates have continued to grow.