KB Home, a prominent homebuilding company, approached us with a common request: use compelling video content to entice future home buyers with their service offerings.
Working across both Bing and Google, we crafted campaigns that dynamically targeted their desired customer base with keywords, bids and location targeting.
KB Home experienced a 90% overall campaign lift in ad recall and more than a 15% lift in brand awareness among 25 to 64 year-olds. They successfully reached their target of in-market home buyers while broadening their brand reach and engaging with a new and existing audience.
