Digital Analytics | Google Analytics 360

MoneyGram

Addressing the key areas for analytics improvement


MoneyGram, a global payment services company, came to us with the common request to optimize their analytics account structure. MoneyGram faced challenges creating user-friendly path reports for the ways in which visitors used their website and was in need of a revitalized architecture and an analytics roadmap to ensure continuous improvement.

The approach that led to strong results


We followed a three-step approach to tackle Moneygram’s analytics account while using Google Analytics 360 premium tool to extract better insights from their data.

With custom funnels and custom reporting, we have enabled MoneyGram to visualize the steps their customers take to either transfer money or pay bills online. The MoneyGram team now has a clearer vision of website performance and areas for future enhancements. MoneyGram currently retains us for analytics account maintenance and data collection optimization.

Addressing the key areas for analytics improvement


MoneyGram, a global payment services company, came to us with the common request to optimize their analytics account structure. MoneyGram faced challenges creating user-friendly path reports for the ways in which visitors used their website and was in need of a revitalized architecture and an analytics roadmap to ensure continuous improvement.
 

The approach that led to strong results


We followed a three-step approach to tackle Moneygram’s analytics account while using Google Analytics 360 premium tool to extract better insights from their data.

With custom funnels and custom reporting, we have enabled MoneyGram to visualize the steps their customers take to either transfer money or pay bills online. The MoneyGram team now has a clearer vision of website performance and areas for future enhancements. MoneyGram currently retains us for analytics account maintenance and data collection optimization.

 

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Fill out this short form and we'll email you the full study, along with success stories of some of our other clients.

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