Paid Search Marketing | SEO

Spine Surgery Practice

A plan to optimize ad spend and reach customers in a new market


One of our clients, a spine surgeon, expanded his practice in a new city, and although he had an established brand in his home market, he needed to build awareness and interaction with the local customer base in the new area he was expanding into.
In addition to a paid search strategy, we determined the ideal marketing strategy that targeted terms related to spine center services while creating content that addressed topics that patients were interested in learning about.
Using organic and paid search marketing best practices, we were able to adjust keyword campaigns, optimize bids, and analyze local search metrics with outstanding results.

A plan to optimize ad spend and reach customers in a new market


One of our clients, a spine surgeon, expanded his practice in a new city, and although he had an established brand in his home market, he needed to build awareness and interaction with the local customer base in the new area he was expanding into.
In addition to a paid search strategy, we determined the ideal marketing strategy that targeted terms related to spine center services while creating content that addressed topics that patients were interested in learning about.
Using organic and paid search marketing best practices, we were able to adjust keyword campaigns, optimize bids, and analyze local search metrics to achieve outstanding results.
 

Our Results

329%

increase in conversions

70%

increase in pageviews
 

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Want to read the whole story?


Fill out this short form and we'll email you the full study, along with success stories of some of our other clients.

Related Success Stories

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