We are thrilled to announce that Belo + Company’s partnership with Bing has taken a solid step up. Microsoft recently named us as a Bing Ads partner, one of a select group of top-performing partner agencies that act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
As a Bing Ads Partner, we will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing and technology development. Partners also receive extensive benefits including access to the latest Bing and Microsoft technology and APIs, enhanced marketing support for their clients, recognition with a Partner Program badge and visibility in the Partner Directory. Bing, the second largest search advertising provider, has been very specific with their strategy since they put the search where people are, instead of expecting someone to come to the search box.
They’ve grown with initiatives like instating Yahoo as the default search engine for Firefox and unique device integrations of Bing into the Windows Phone, Xbox, Kindle Fire and more. Their partnerships with WebMD and the Wall Street Journal that deliver Bing infrastructure in their sites lets the network offer a wider and more targeted customer base for companies to reach out to via search advertising.
This recognition of Belo + Company as a Bing Ads Partner is not only an honor but also represents the commitment between the two companies to achieve more for our clients. Together we will continue driving search advertising forward as we dive into a future populated by voice search, personal digital assistants, bots, and ever-evolving consumer search patterns.
*Belo + Company was originally recognized as a Bing Ads Partner as the digital optimization agency, Vertical Nerve, which became part of B+C in 2017.