How Video Will
Help You Grow
Video is becoming the go-to content channel for the new age of digital users. Video can quickly convey your brand’s promise into a concise, easily digestible and memorable message in ways that even the sharpest copy and most polished graphics can’t. Case in point: A video on Facebook receives 135% more organic reach than a photo. If you want to increase the effectiveness of your marketing efforts, you need to invest in video.
Video Production
We’ve developed a highly efficient production process that makes it possible to quickly and easily produce videos that capture the essence of your brand. We begin with by mapping key concepts and themes for your messaging, then work with you to synthesize that material into a coherent video strategy that will put you that much closer to achieving your business goals. We manage the entire production process, from shooting A- and B-roll to walking you through the crucial editing process. Our Dallas-based production team works closely with a nationwide network of videographers, VO artists, and on-screen talent. In short, we can scale, and we’re ready to create something great for your brand.
YouTube Advertising
Don’t miss out on market share by not advertising on the world’s second-largest search engine. Best done in tandem with a strong retargeting and display advertising strategy, our team will advertise your videos across YouTube. Studies show that advertising increases brand awareness and purchase intent among YouTube viewers. That means your videos can help you sell more. Best of all? You only pay when someone engages for a set length of time.
GigaPixel + Video Technology of the Future
How many pixels are enough? For truly special occasions — and clients — the sky’s the limit. That’s when we bring out the GigaPixel, a camera capable of capturing the most high-quality images imaginable. Think about it: one GigaPixel image sports enough resolution that over 500 individuals can zoom in and pick themselves out of a group shot. We know, because we took that photo! Knowing when and how to put cool tools like these to work is all part of our commitment to a value that forms the core of who we are as a company: innovation. At Belo + Company, we are relentless about pushing the boundaries of technology can do for our clients.
YouTube Channel Optimization
Maintaining a branded YouTube channel offers you a huge opportunity to capture new customers. YouTube’s algorithm has its own quirks and secrets, of course, and, like Google, that algorithm is in a near-constant state of evolution. Our team applies the proven principles of YouTube Channel Optimization to make sure your videos rank for the right keywords and get seen by the right people.
